Film reviews, a way to find out if we should or shouldn't watch a film.
Now I know I'm shooting myself in the foot with this post, as I do film reviews myself, but I felt compelled to write this as I feel strongly about this. There is one major problem with film reviews, some people take them as fact. If someone reads a bad review of a film then it's more than likely they will stay away from it, if someone reads a raving review then it's more than likely they'll watch it, That's just the way it is.
Critics have so much power in their hands, they can make or break a film and in my opinion they have too much power. Being in this line of work I've met people who will even try and bribe a good review out of a site because they know how much it will do for their film (No, I will not name names), and that's just the tip of the iceberg.
It's even worse when you get mainstream media do reviews, especially with the Horror genre, if you have a critic who reviews every genre of film. Horror has a bad rep in the film industry which I've never understood and it's rare you get a good review out of them.
You can't please everyone and film-makers need to remember that, let your art stand on it's own and if it's good enough it will get praise and recognition, not from everybody of-course but from those who genuinely like it and will help raise awareness of the film.
When I do a review and the films bad I still try and look for the positives, even if it's not my type of sub-genre I will at-least state that the audience of that type will maybe like it. I've read so many reviews where the critic will slander the film and you can tell that it's not their thing but will never say it, this happens more with a-lot of independent features where the labels 'cheap' and 'bad acting' are used a-lot.
In my opinion a review should be a guideline to what the films about, who it's directed/produced by , who it stars and definitely no spoilers. The best thing to do is to watch the film for yourself, even if it got a bad review and make your own mind up. Don't let someone else's opinion affect yours.